Now that we have all changed the way we work, businesses are figuring out that the off/on is not as simple as a light switch.
You should be revisiting your strategies as you look to restart activities, in some cases you may just find yourself totally reinventing various areas of your business. Once past the initial response to the pandemic I know that I started looking at Budget to determine what could be pushed out, delayed, re-negotiated in terms of extended billing where possible, many companies were offering relief and every bit can help make a difference. Through the Budget review process, I was able to identify going forward, all of the budgeted items that directly supported revenue generation. Those all of the sudden were important to see. Seems like something everyone should know but I didn’t quickly have explicit data, I knew them but it was a manual process to sort out and so I’ve built that into my process going forward as we enter the new normal.
Resiliency I suspect is something that everyone is reinventing. If you were not prepared, and many were not. You’ll need to be resilient to reach the new normal. Millions of workers will remain in a work from home #WFH for quite some time. Companies that embrace this change and figure out how to be successful in all-digital, contactless, and safely non-digital are going to be far more effective supporting their customers and customers will flock to the resilient new normal business. If you are running a business that was in an office pre-pandemic and you want to still run that business post-pandemic, you need to get digital now and be able to operate with a 100% geographically dispersed workforce. How you manage the people and workloads will change and require some planning. While you are planning, invite Security to have a seat at the table. Security is needed now now more than ever and extending security from the data center to your #WFM environment is possible and something I will write about or do a video on in an upcoming post.
Selling is hard right now and the advice I’ve seen is to show some empathy and continue educating your customers and prospects so when the time is right you’ll be there. One thing we know about open markets though is supply and demand. Another thing we know if the factory is turned off long enough guess what you get? Pent up demand! That’s something you need to be strategizing for. What’s pent up demand look like for your business, how are you figuring that out and while your taking the time to educate your clients, ask about pent up demand and what they see in their business. By asking you may discover something new.
So, budget, resiliency, selling and demand are some, what are some strategies that you are looking at resetting or understanding with pandemic context?